(Re)-Introduction
Relaunching my newsletter
About four years ago, I launched this newsletter to write about web technologies and programming. At the time, I didn’t have a clear long-term direction, the momentum fizzled out, and I shifted my focus to YouTube instead.
A lot has changed since then, so I’m bringing the newsletter back, repurposed around what I’m thinking about now.
Two Goals
Share my ideas and observations on startups, business, engineering and whatever else I’m exploring.
Use this newsletter as a bridge to meet more people in real life, through events like The Baggala Club.
How I’ll publish
Inspired by Taleb’s philosophy on writing, I’m not forcing a schedule or writing for the sake of consistency. I’ll publish only when there’s something I genuinely want to explore, which will be driven by curiosity, not obligation.
A little about me
My name is Farhan Ali. I’m based in the UK and work as a Senior Sales Engineer on Vercel’s startup team. I spend most of my time collaborating with startups across Europe and the Middle East, helping them achieve their technical and business goals.
The Baggala Club
One of the goals of this newsletter is to create opportunities to meet people in person, through private dinners, workshops, parties and small gatherings designed for good conversation.
My intention is to build a community of people across different industries. Startups and tech will be the common thread, but everyone is welcome. The point is simple: get the right people in the same room and let something useful happen.
To give it a name, I’ve gone with The Baggala Club (the waitlist).
A baggala (also spelled baghla) is a large, traditional deep-sea Arabian sailing vessel that was historically used as a merchant ship in the Indian Ocean trade.
I’m a big believer that the right environment can be the start of a compounding relationship. Sometimes it just means putting two people in the same orbit - people who have never met, but share overlapping interests. One conversation later, you’ve got the start of something that can last for years: partnerships, hires, investments, customers, or simply the right advice at the right time.
I want to use this newsletter as a channel to create events that foster those encounters.
Thanks for reading
Whether you’ve found this through Substack or my socials, thank you for reading. Feel free to subscribe if you’re interested in what I publish, or if you want to hear about upcoming events.
Email: me@rithmic.dev
How you can get involved
Join my newsletter where I will keep you up to date with events I’m hosting.
🥳 Want to come to my events? See what’s coming up here. I also host invite-only, curated events/dinners/workshops in London. Join the waitlist here.


